Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 11211
VM0011211Goldmember11211@example.test · +601110011211 · Preferred outlet: OPLUMO Outlet 9
WeekendApp User
Consent Status
Opted In
Points Balance
2,498
Current loyalty balance
Lifetime Spend
RM 3,123
Across 22 visits
Total Visits
22
Since 2025-07-17
Average Order Value
RM 152
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
71d
2026-07-30
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,498 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-30 · OPLUMO Outlet 9
Outlet purchase
2026-07-18 · Member activity · RM 114.00
App session
2026-07-06 · OPLUMO Outlet 9
Points credited
2026-06-24 · Member activity · RM 129.20
Win-back campaign delivered
2026-06-12 · OPLUMO Outlet 9
Outlet purchase
2026-05-31 · Member activity · RM 144.40
Points credited
2026-05-19 · OPLUMO Outlet 9
Outlet purchase
2026-05-07 · Member activity · RM 159.60