Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 11195
VM0011195Platinummember11195@example.test · +601110011195 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted Out
Points Balance
5,183
Current loyalty balance
Lifetime Spend
RM 6,479
Across 44 visits
Total Visits
44
Since 2024-06-23
Average Order Value
RM 128
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
64d
2026-08-06
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
5,183 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-06 · OPLUMO Outlet 10
Outlet purchase
2026-07-25 · Member activity · RM 96.00
App session
2026-07-13 · OPLUMO Outlet 10
Points credited
2026-07-01 · Member activity · RM 108.80
Win-back campaign delivered
2026-06-19 · OPLUMO Outlet 10
Outlet purchase
2026-06-07 · Member activity · RM 121.60
Points credited
2026-05-26 · OPLUMO Outlet 10
Outlet purchase
2026-05-14 · Member activity · RM 134.40