Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01119
VM0001119Membermember1119@example.test · +601110001119 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted In
Points Balance
250
Current loyalty balance
Lifetime Spend
RM 313
Across 4 visits
Total Visits
4
Since 2026-05-23
Average Order Value
RM 69
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
85d
2026-07-16
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
250 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-16 · OPLUMO Outlet 15
Outlet purchase
2026-07-04 · Member activity · RM 51.75
App session
2026-06-22 · OPLUMO Outlet 15
Points credited
2026-06-10 · Member activity · RM 58.65
Win-back campaign delivered
2026-05-29 · OPLUMO Outlet 15
Outlet purchase
2026-05-17 · Member activity · RM 65.55
Points credited
2026-05-05 · OPLUMO Outlet 15
Outlet purchase
2026-04-23 · Member activity · RM 72.45