Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 11187
VM0011187Membermember11187@example.test · +601110011187 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted In
Points Balance
301
Current loyalty balance
Lifetime Spend
RM 377
Across 12 visits
Total Visits
12
Since 2025-12-31
Average Order Value
RM 27
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
84d
2026-07-17
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
301 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-17 · OPLUMO Outlet 2
Outlet purchase
2026-07-05 · Member activity · RM 20.25
App session
2026-06-23 · OPLUMO Outlet 2
Points credited
2026-06-11 · Member activity · RM 22.95
Win-back campaign delivered
2026-05-30 · OPLUMO Outlet 2
Outlet purchase
2026-05-18 · Member activity · RM 25.65
Points credited
2026-05-06 · OPLUMO Outlet 2
Outlet purchase
2026-04-24 · Member activity · RM 28.35