Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 11175
VM0011175Membermember11175@example.test · +601110011175 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
103
Current loyalty balance
Lifetime Spend
RM 129
Across 1 visits
Total Visits
1
Since 2026-08-04
Average Order Value
RM 169
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
48d
2026-08-22
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
103 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-22 · OPLUMO Outlet 7
Outlet purchase
2026-08-10 · Member activity · RM 126.75
App session
2026-07-29 · OPLUMO Outlet 7
Points credited
2026-07-17 · Member activity · RM 143.65
Win-back campaign delivered
2026-07-05 · OPLUMO Outlet 7
Outlet purchase
2026-06-23 · Member activity · RM 160.55
Points credited
2026-06-11 · OPLUMO Outlet 7
Outlet purchase
2026-05-30 · Member activity · RM 177.45