Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 01115
VM0001115Goldmember1115@example.test · +601110001115 · Preferred outlet: OPLUMO Outlet 11
WeekendApp User
Consent Status
Opted In
Points Balance
3,939
Current loyalty balance
Lifetime Spend
RM 4,924
Across 40 visits
Total Visits
40
Since 2024-07-14
Average Order Value
RM 117
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
115d
2026-06-16
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,939 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-16 · OPLUMO Outlet 11
Outlet purchase
2026-06-04 · Member activity · RM 87.75
App session
2026-05-23 · OPLUMO Outlet 11
Points credited
2026-05-11 · Member activity · RM 99.45
Win-back campaign delivered
2026-04-29 · OPLUMO Outlet 11
Outlet purchase
2026-04-17 · Member activity · RM 111.15
Points credited
2026-04-05 · OPLUMO Outlet 11
Outlet purchase
2026-03-24 · Member activity · RM 122.85