Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 11127
VM0011127Goldmember11127@example.test · +601110011127 · Preferred outlet: OPLUMO Outlet 10
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
3,015
Current loyalty balance
Lifetime Spend
RM 3,769
Across 43 visits
Total Visits
43
Since 2024-03-30
Average Order Value
RM 72
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
167d
2026-04-25
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,015 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-25 · OPLUMO Outlet 10
Outlet purchase
2026-04-13 · Member activity · RM 54.00
App session
2026-04-01 · OPLUMO Outlet 10
Points credited
2026-03-20 · Member activity · RM 61.20
Win-back campaign delivered
2026-03-08 · OPLUMO Outlet 10
Outlet purchase
2026-02-24 · Member activity · RM 68.40
Points credited
2026-02-12 · OPLUMO Outlet 10
Outlet purchase
2026-01-31 · Member activity · RM 75.60