Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 11123
VM0011123Goldmember11123@example.test · +601110011123 · Preferred outlet: OPLUMO Outlet 6
WeekendApp User
Consent Status
Opted In
Points Balance
4,281
Current loyalty balance
Lifetime Spend
RM 5,352
Across 44 visits
Total Visits
44
Since 2024-05-26
Average Order Value
RM 113
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
92d
2026-07-09
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
4,281 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-07-09 · OPLUMO Outlet 6
Outlet purchase
2026-06-27 · Member activity · RM 84.75
App session
2026-06-15 · OPLUMO Outlet 6
Points credited
2026-06-03 · Member activity · RM 96.05
Win-back campaign delivered
2026-05-22 · OPLUMO Outlet 6
Outlet purchase
2026-05-10 · Member activity · RM 107.35
Points credited
2026-04-28 · OPLUMO Outlet 6
Outlet purchase
2026-04-16 · Member activity · RM 118.65