Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 11115
VM0011115Silvermember11115@example.test · +601110011115 · Preferred outlet: OPLUMO Outlet 15
WeekendApp User
Consent Status
Opted Out
Points Balance
1,064
Current loyalty balance
Lifetime Spend
RM 1,330
Across 19 visits
Total Visits
19
Since 2025-07-09
Average Order Value
RM 59
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
133d
2026-05-29
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,064 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-29 · OPLUMO Outlet 15
Outlet purchase
2026-05-17 · Member activity · RM 44.25
App session
2026-05-05 · OPLUMO Outlet 15
Points credited
2026-04-23 · Member activity · RM 50.15
Win-back campaign delivered
2026-04-11 · OPLUMO Outlet 15
Outlet purchase
2026-03-30 · Member activity · RM 56.05
Points credited
2026-03-18 · OPLUMO Outlet 15
Outlet purchase
2026-03-06 · Member activity · RM 61.95