Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00111
VM0000111Platinummember111@example.test · +601110000111 · Preferred outlet: OPLUMO Outlet 10
Birthday SoonLunch
Consent Status
Opted In
Points Balance
5,546
Current loyalty balance
Lifetime Spend
RM 6,933
Across 40 visits
Total Visits
40
Since 2024-07-06
Average Order Value
RM 146
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
123d
2026-06-08
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
5,546 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-08 · OPLUMO Outlet 10
Outlet purchase
2026-05-27 · Member activity · RM 109.50
App session
2026-05-15 · OPLUMO Outlet 10
Points credited
2026-05-03 · Member activity · RM 124.10
Win-back campaign delivered
2026-04-21 · OPLUMO Outlet 10
Outlet purchase
2026-04-09 · Member activity · RM 138.70
Points credited
2026-03-28 · OPLUMO Outlet 10
Outlet purchase
2026-03-16 · Member activity · RM 153.30