Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 11099
VM0011099Silvermember11099@example.test · +601110011099 · Preferred outlet: OPLUMO Outlet 16
WeekendApp User
Consent Status
Opted In
Points Balance
1,714
Current loyalty balance
Lifetime Spend
RM 2,143
Across 19 visits
Total Visits
19
Since 2025-06-15
Average Order Value
RM 96
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
157d
2026-05-05
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,714 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-05 · OPLUMO Outlet 16
Outlet purchase
2026-04-23 · Member activity · RM 72.00
App session
2026-04-11 · OPLUMO Outlet 16
Points credited
2026-03-30 · Member activity · RM 81.60
Win-back campaign delivered
2026-03-18 · OPLUMO Outlet 16
Outlet purchase
2026-03-06 · Member activity · RM 91.20
Points credited
2026-02-22 · OPLUMO Outlet 16
Outlet purchase
2026-02-10 · Member activity · RM 100.80