Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 11090
VM0011090Silvermember11090@example.test · +601110011090 · Preferred outlet: OPLUMO Outlet 7
LunchNew Joiner
Consent Status
Opted In
Points Balance
1,275
Current loyalty balance
Lifetime Spend
RM 1,594
Across 12 visits
Total Visits
12
Since 2025-10-04
Average Order Value
RM 112
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
172d
2026-04-20
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,275 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-20 · OPLUMO Outlet 7
Outlet purchase
2026-04-08 · Member activity · RM 84.00
App session
2026-03-27 · OPLUMO Outlet 7
Points credited
2026-03-15 · Member activity · RM 95.20
Win-back campaign delivered
2026-03-03 · OPLUMO Outlet 7
Outlet purchase
2026-02-19 · Member activity · RM 106.40
Points credited
2026-02-07 · OPLUMO Outlet 7
Outlet purchase
2026-01-26 · Member activity · RM 117.60