Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 11063
VM0011063Goldmember11063@example.test · +601110011063 · Preferred outlet: OPLUMO Outlet 14
Birthday SoonLunch
Consent Status
Opted In
Points Balance
4,447
Current loyalty balance
Lifetime Spend
RM 5,559
Across 41 visits
Total Visits
41
Since 2024-06-21
Average Order Value
RM 115
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
120d
2026-06-11
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
4,447 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-11 · OPLUMO Outlet 14
Outlet purchase
2026-05-30 · Member activity · RM 86.25
App session
2026-05-18 · OPLUMO Outlet 14
Points credited
2026-05-06 · Member activity · RM 97.75
Win-back campaign delivered
2026-04-24 · OPLUMO Outlet 14
Outlet purchase
2026-04-12 · Member activity · RM 109.25
Points credited
2026-03-31 · OPLUMO Outlet 14
Outlet purchase
2026-03-19 · Member activity · RM 120.75