Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 11055
VM0011055Membermember11055@example.test · +601110011055 · Preferred outlet: OPLUMO Outlet 6
Birthday SoonLunch
Consent Status
Opted In
Points Balance
183
Current loyalty balance
Lifetime Spend
RM 230
Across 4 visits
Total Visits
4
Since 2026-03-20
Average Order Value
RM 52
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
149d
2026-05-13
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
183 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-13 · OPLUMO Outlet 6
Outlet purchase
2026-05-01 · Member activity · RM 39.00
App session
2026-04-19 · OPLUMO Outlet 6
Points credited
2026-04-07 · Member activity · RM 44.20
Win-back campaign delivered
2026-03-26 · OPLUMO Outlet 6
Outlet purchase
2026-03-14 · Member activity · RM 49.40
Points credited
2026-03-02 · OPLUMO Outlet 6
Outlet purchase
2026-02-18 · Member activity · RM 54.60