Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 11039
VM0011039Goldmember11039@example.test · +601110011039 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,895
Current loyalty balance
Lifetime Spend
RM 4,869
Across 39 visits
Total Visits
39
Since 2024-06-20
Average Order Value
RM 148
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
157d
2026-05-05
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,895 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-05 · OPLUMO Outlet 7
Outlet purchase
2026-04-23 · Member activity · RM 111.00
App session
2026-04-11 · OPLUMO Outlet 7
Points credited
2026-03-30 · Member activity · RM 125.80
Win-back campaign delivered
2026-03-18 · OPLUMO Outlet 7
Outlet purchase
2026-03-06 · Member activity · RM 140.60
Points credited
2026-02-22 · OPLUMO Outlet 7
Outlet purchase
2026-02-10 · Member activity · RM 155.40