Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 11019
VM0011019Goldmember11019@example.test · +601110011019 · Preferred outlet: OPLUMO Outlet 4
WeekendApp User
Consent Status
Opted In
Points Balance
3,702
Current loyalty balance
Lifetime Spend
RM 4,628
Across 39 visits
Total Visits
39
Since 2024-06-06
Average Order Value
RM 100
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
171d
2026-04-21
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,702 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-21 · OPLUMO Outlet 4
Outlet purchase
2026-04-09 · Member activity · RM 75.00
App session
2026-03-28 · OPLUMO Outlet 4
Points credited
2026-03-16 · Member activity · RM 85.00
Win-back campaign delivered
2026-03-04 · OPLUMO Outlet 4
Outlet purchase
2026-02-20 · Member activity · RM 95.00
Points credited
2026-02-08 · OPLUMO Outlet 4
Outlet purchase
2026-01-27 · Member activity · RM 105.00