Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 11015
VM0011015Membermember11015@example.test · +601110011015 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted In
Points Balance
143
Current loyalty balance
Lifetime Spend
RM 180
Across 7 visits
Total Visits
7
Since 2026-04-06
Average Order Value
RM 26
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
78d
2026-07-23
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
143 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-23 · OPLUMO Outlet 17
Outlet purchase
2026-07-11 · Member activity · RM 19.50
App session
2026-06-29 · OPLUMO Outlet 17
Points credited
2026-06-17 · Member activity · RM 22.10
Win-back campaign delivered
2026-06-05 · OPLUMO Outlet 17
Outlet purchase
2026-05-24 · Member activity · RM 24.70
Points credited
2026-05-12 · OPLUMO Outlet 17
Outlet purchase
2026-04-30 · Member activity · RM 27.30