Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 11007
VM0011007Membermember11007@example.test · +601110011007 · Preferred outlet: OPLUMO Outlet 9
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
41
Current loyalty balance
Lifetime Spend
RM 52
Across 1 visits
Total Visits
1
Since 2026-07-05
Average Order Value
RM 65
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
78d
2026-07-23
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
41 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-23 · OPLUMO Outlet 9
Outlet purchase
2026-07-11 · Member activity · RM 48.75
App session
2026-06-29 · OPLUMO Outlet 9
Points credited
2026-06-17 · Member activity · RM 55.25
Win-back campaign delivered
2026-06-05 · OPLUMO Outlet 9
Outlet purchase
2026-05-24 · Member activity · RM 61.75
Points credited
2026-05-12 · OPLUMO Outlet 9
Outlet purchase
2026-04-30 · Member activity · RM 68.25