Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 10983
VM0010983Silvermember10983@example.test · +601110010983 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
1,377
Current loyalty balance
Lifetime Spend
RM 1,722
Across 22 visits
Total Visits
22
Since 2025-07-23
Average Order Value
RM 94
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
65d
2026-08-05
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,377 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-05 · OPLUMO Outlet 2
Outlet purchase
2026-07-24 · Member activity · RM 70.50
App session
2026-07-12 · OPLUMO Outlet 2
Points credited
2026-06-30 · Member activity · RM 79.90
Win-back campaign delivered
2026-06-18 · OPLUMO Outlet 2
Outlet purchase
2026-06-06 · Member activity · RM 89.30
Points credited
2026-05-25 · OPLUMO Outlet 2
Outlet purchase
2026-05-13 · Member activity · RM 98.70