Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A1
Arun 10960
VM0010960Membermember10960@example.test · +601110010960 · Preferred outlet: OPLUMO Outlet 13
High ValueWeekend
Consent Status
Opted Out
Points Balance
331
Current loyalty balance
Lifetime Spend
RM 415
Across 18 visits
Total Visits
18
Since 2025-06-25
Average Order Value
RM 28
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
165d
2026-04-27
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
331 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-27 · OPLUMO Outlet 13
Outlet purchase
2026-04-15 · Member activity · RM 21.00
App session
2026-04-03 · OPLUMO Outlet 13
Points credited
2026-03-22 · Member activity · RM 23.80
Win-back campaign delivered
2026-03-10 · OPLUMO Outlet 13
Outlet purchase
2026-02-26 · Member activity · RM 26.60
Points credited
2026-02-14 · OPLUMO Outlet 13
Outlet purchase
2026-02-02 · Member activity · RM 29.40