Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 10823
VM0010823Goldmember10823@example.test · +601110010823 · Preferred outlet: OPLUMO Outlet 12
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
4,376
Current loyalty balance
Lifetime Spend
RM 5,471
Across 40 visits
Total Visits
40
Since 2024-07-19
Average Order Value
RM 147
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
110d
2026-06-21
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
4,376 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-21 · OPLUMO Outlet 12
Outlet purchase
2026-06-09 · Member activity · RM 110.25
App session
2026-05-28 · OPLUMO Outlet 12
Points credited
2026-05-16 · Member activity · RM 124.95
Win-back campaign delivered
2026-05-04 · OPLUMO Outlet 12
Outlet purchase
2026-04-22 · Member activity · RM 139.65
Points credited
2026-04-10 · OPLUMO Outlet 12
Outlet purchase
2026-03-29 · Member activity · RM 154.35