Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 10787
VM0010787Silvermember10787@example.test · +601110010787 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted In
Points Balance
2,190
Current loyalty balance
Lifetime Spend
RM 2,738
Across 21 visits
Total Visits
21
Since 2025-06-01
Average Order Value
RM 119
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
135d
2026-05-27
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,190 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-27 · OPLUMO Outlet 10
Outlet purchase
2026-05-15 · Member activity · RM 89.25
App session
2026-05-03 · OPLUMO Outlet 10
Points credited
2026-04-21 · Member activity · RM 101.15
Win-back campaign delivered
2026-04-09 · OPLUMO Outlet 10
Outlet purchase
2026-03-28 · Member activity · RM 113.05
Points credited
2026-03-16 · OPLUMO Outlet 10
Outlet purchase
2026-03-04 · Member activity · RM 124.95