Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 10775
VM0010775Goldmember10775@example.test · +601110010775 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,304
Current loyalty balance
Lifetime Spend
RM 4,131
Across 28 visits
Total Visits
28
Since 2025-05-18
Average Order Value
RM 168
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
23d
2026-09-16
App Status
Not Installed
OPLUMO App relationship
Member Status
Active
Gold tier
Membership & rewards
Gold member
3,304 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-09-16 · OPLUMO Outlet 15
Outlet purchase
2026-09-04 · Member activity · RM 126.00
App session
2026-08-23 · OPLUMO Outlet 15
Points credited
2026-08-11 · Member activity · RM 142.80
Win-back campaign delivered
2026-07-30 · OPLUMO Outlet 15
Outlet purchase
2026-07-18 · Member activity · RM 159.60
Points credited
2026-07-06 · OPLUMO Outlet 15
Outlet purchase
2026-06-24 · Member activity · RM 176.40