Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 10715
VM0010715Silvermember10715@example.test · +601110010715 · Preferred outlet: OPLUMO Outlet 6
WeekendApp User
Consent Status
Opted Out
Points Balance
2,288
Current loyalty balance
Lifetime Spend
RM 2,861
Across 16 visits
Total Visits
16
Since 2025-12-29
Average Order Value
RM 174
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
14d
2026-09-25
App Status
Not Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
2,288 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-09-25 · OPLUMO Outlet 6
Outlet purchase
2026-09-13 · Member activity · RM 130.50
App session
2026-09-01 · OPLUMO Outlet 6
Points credited
2026-08-20 · Member activity · RM 147.90
Win-back campaign delivered
2026-08-08 · OPLUMO Outlet 6
Outlet purchase
2026-07-27 · Member activity · RM 165.30
Points credited
2026-07-15 · OPLUMO Outlet 6
Outlet purchase
2026-07-03 · Member activity · RM 182.70