Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01071
VM0001071Goldmember1071@example.test · +601110001071 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,442
Current loyalty balance
Lifetime Spend
RM 4,303
Across 42 visits
Total Visits
42
Since 2024-05-08
Average Order Value
RM 98
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
146d
2026-05-16
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,442 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-16 · OPLUMO Outlet 1
Outlet purchase
2026-05-04 · Member activity · RM 73.50
App session
2026-04-22 · OPLUMO Outlet 1
Points credited
2026-04-10 · Member activity · RM 83.30
Win-back campaign delivered
2026-03-29 · OPLUMO Outlet 1
Outlet purchase
2026-03-17 · Member activity · RM 93.10
Points credited
2026-03-05 · OPLUMO Outlet 1
Outlet purchase
2026-02-21 · Member activity · RM 102.90