HD
HongdaFounder
Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

N1

Nurul 10701

VM0010701Gold

member10701@example.test · +601110010701 · Preferred outlet: OPLUMO Outlet 9

New JoinerHigh Value
Consent Status
Opted In
Points Balance
3,690
Current loyalty balance
Lifetime Spend
RM 4,613
Across 33 visits
Total Visits
33
Since 2024-12-22
Average Order Value
RM 118
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
80d
2026-07-21
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards

Gold member

★
3,690 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NotePrefers weekend visits
N
CRM NoteConsider win-back offer
Recent activity

Member timeline

Win-back campaign delivered
2026-07-21 · OPLUMO Outlet 9
Outlet purchase
2026-07-09 · Member activity · RM 88.50
App session
2026-06-27 · OPLUMO Outlet 9
Points credited
2026-06-15 · Member activity · RM 100.30
Win-back campaign delivered
2026-06-03 · OPLUMO Outlet 9
Outlet purchase
2026-05-22 · Member activity · RM 112.10
Points credited
2026-05-10 · OPLUMO Outlet 9
Outlet purchase
2026-04-28 · Member activity · RM 123.90