Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 10683
VM0010683Silvermember10683@example.test · +601110010683 · Preferred outlet: OPLUMO Outlet 8
WeekendApp User
Consent Status
Opted In
Points Balance
1,920
Current loyalty balance
Lifetime Spend
RM 2,400
Across 14 visits
Total Visits
14
Since 2025-09-17
Average Order Value
RM 176
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
153d
2026-05-09
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,920 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-09 · OPLUMO Outlet 8
Outlet purchase
2026-04-27 · Member activity · RM 132.00
App session
2026-04-15 · OPLUMO Outlet 8
Points credited
2026-04-03 · Member activity · RM 149.60
Win-back campaign delivered
2026-03-22 · OPLUMO Outlet 8
Outlet purchase
2026-03-10 · Member activity · RM 167.20
Points credited
2026-02-26 · OPLUMO Outlet 8
Outlet purchase
2026-02-14 · Member activity · RM 184.80