Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 10643
VM0010643Goldmember10643@example.test · +601110010643 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted In
Points Balance
3,971
Current loyalty balance
Lifetime Spend
RM 4,965
Across 30 visits
Total Visits
30
Since 2024-11-23
Average Order Value
RM 162
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
163d
2026-04-29
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,971 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-29 · OPLUMO Outlet 2
Outlet purchase
2026-04-17 · Member activity · RM 121.50
App session
2026-04-05 · OPLUMO Outlet 2
Points credited
2026-03-24 · Member activity · RM 137.70
Win-back campaign delivered
2026-03-12 · OPLUMO Outlet 2
Outlet purchase
2026-02-28 · Member activity · RM 153.90
Points credited
2026-02-16 · OPLUMO Outlet 2
Outlet purchase
2026-02-04 · Member activity · RM 170.10