Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 10619
VM0010619Membermember10619@example.test · +601110010619 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted In
Points Balance
838
Current loyalty balance
Lifetime Spend
RM 1,048
Across 11 visits
Total Visits
11
Since 2026-02-10
Average Order Value
RM 78
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
61d
2026-08-09
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
838 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-09 · OPLUMO Outlet 12
Outlet purchase
2026-07-28 · Member activity · RM 58.50
App session
2026-07-16 · OPLUMO Outlet 12
Points credited
2026-07-04 · Member activity · RM 66.30
Win-back campaign delivered
2026-06-22 · OPLUMO Outlet 12
Outlet purchase
2026-06-10 · Member activity · RM 74.10
Points credited
2026-05-29 · OPLUMO Outlet 12
Outlet purchase
2026-05-17 · Member activity · RM 81.90