Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 01055
VM0001055Goldmember1055@example.test · +601110001055 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,028
Current loyalty balance
Lifetime Spend
RM 3,786
Across 19 visits
Total Visits
19
Since 2025-08-11
Average Order Value
RM 175
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
100d
2026-07-01
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,028 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-07-01 · OPLUMO Outlet 2
Outlet purchase
2026-06-19 · Member activity · RM 131.25
App session
2026-06-07 · OPLUMO Outlet 2
Points credited
2026-05-26 · Member activity · RM 148.75
Win-back campaign delivered
2026-05-14 · OPLUMO Outlet 2
Outlet purchase
2026-05-02 · Member activity · RM 166.25
Points credited
2026-04-20 · OPLUMO Outlet 2
Outlet purchase
2026-04-08 · Member activity · RM 183.75