Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 10535
VM0010535Membermember10535@example.test · +601110010535 · Preferred outlet: OPLUMO Outlet 13
Birthday SoonLunch
Consent Status
Opted In
Points Balance
97
Current loyalty balance
Lifetime Spend
RM 122
Across 4 visits
Total Visits
4
Since 2026-08-03
Average Order Value
RM 31
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
13d
2026-09-26
App Status
Not Installed
OPLUMO App relationship
Member Status
Active
Member tier
Membership & rewards
Member member
97 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-09-26 · OPLUMO Outlet 13
Outlet purchase
2026-09-14 · Member activity · RM 23.25
App session
2026-09-02 · OPLUMO Outlet 13
Points credited
2026-08-21 · Member activity · RM 26.35
Win-back campaign delivered
2026-08-09 · OPLUMO Outlet 13
Outlet purchase
2026-07-28 · Member activity · RM 29.45
Points credited
2026-07-16 · OPLUMO Outlet 13
Outlet purchase
2026-07-04 · Member activity · RM 32.55