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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

D1

Daniel 10518

VM0010518Gold

member10518@example.test · +601110010518 · Preferred outlet: OPLUMO Outlet 13

App UserFamily
Consent Status
Opted Out
Points Balance
2,586
Current loyalty balance
Lifetime Spend
RM 3,234
Across 25 visits
Total Visits
25
Since 2025-05-13
Average Order Value
RM 149
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
82d
2026-07-19
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards

Gold member

★
2,586 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NotePrefers weekend visits
N
CRM NoteConsider win-back offer
Recent activity

Member timeline

Win-back campaign delivered
2026-07-19 · OPLUMO Outlet 13
Outlet purchase
2026-07-07 · Member activity · RM 111.75
App session
2026-06-25 · OPLUMO Outlet 13
Points credited
2026-06-13 · Member activity · RM 126.65
Win-back campaign delivered
2026-06-01 · OPLUMO Outlet 13
Outlet purchase
2026-05-20 · Member activity · RM 141.55
Points credited
2026-05-08 · OPLUMO Outlet 13
Outlet purchase
2026-04-26 · Member activity · RM 156.45