Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 10503
VM0010503Silvermember10503@example.test · +601110010503 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,261
Current loyalty balance
Lifetime Spend
RM 1,576
Across 34 visits
Total Visits
34
Since 2024-12-15
Average Order Value
RM 52
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
69d
2026-08-01
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,261 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-01 · OPLUMO Outlet 15
Outlet purchase
2026-07-20 · Member activity · RM 39.00
App session
2026-07-08 · OPLUMO Outlet 15
Points credited
2026-06-26 · Member activity · RM 44.20
Win-back campaign delivered
2026-06-14 · OPLUMO Outlet 15
Outlet purchase
2026-06-02 · Member activity · RM 49.40
Points credited
2026-05-21 · OPLUMO Outlet 15
Outlet purchase
2026-05-09 · Member activity · RM 54.60