Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 10463
VM0010463Silvermember10463@example.test · +601110010463 · Preferred outlet: OPLUMO Outlet 9
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,131
Current loyalty balance
Lifetime Spend
RM 1,414
Across 19 visits
Total Visits
19
Since 2025-09-25
Average Order Value
RM 61
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
55d
2026-08-15
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,131 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-15 · OPLUMO Outlet 9
Outlet purchase
2026-08-03 · Member activity · RM 45.75
App session
2026-07-22 · OPLUMO Outlet 9
Points credited
2026-07-10 · Member activity · RM 51.85
Win-back campaign delivered
2026-06-28 · OPLUMO Outlet 9
Outlet purchase
2026-06-16 · Member activity · RM 57.95
Points credited
2026-06-04 · OPLUMO Outlet 9
Outlet purchase
2026-05-23 · Member activity · RM 64.05