Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A1
Arun 10456
VM0010456Platinummember10456@example.test · +601110010456 · Preferred outlet: OPLUMO Outlet 2
High ValueWeekend
Consent Status
Opted Out
Points Balance
5,680
Current loyalty balance
Lifetime Spend
RM 7,100
Across 34 visits
Total Visits
34
Since 2024-12-15
Average Order Value
RM 175
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
69d
2026-08-01
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
5,680 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-01 · OPLUMO Outlet 2
Outlet purchase
2026-07-20 · Member activity · RM 131.25
App session
2026-07-08 · OPLUMO Outlet 2
Points credited
2026-06-26 · Member activity · RM 148.75
Win-back campaign delivered
2026-06-14 · OPLUMO Outlet 2
Outlet purchase
2026-06-02 · Member activity · RM 166.25
Points credited
2026-05-21 · OPLUMO Outlet 2
Outlet purchase
2026-05-09 · Member activity · RM 183.75