Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 10431
VM0010431Membermember10431@example.test · +601110010431 · Preferred outlet: OPLUMO Outlet 11
Birthday SoonLunch
Consent Status
Opted In
Points Balance
701
Current loyalty balance
Lifetime Spend
RM 877
Across 6 visits
Total Visits
6
Since 2026-02-11
Average Order Value
RM 151
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
150d
2026-05-12
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
701 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-12 · OPLUMO Outlet 11
Outlet purchase
2026-04-30 · Member activity · RM 113.25
App session
2026-04-18 · OPLUMO Outlet 11
Points credited
2026-04-06 · Member activity · RM 128.35
Win-back campaign delivered
2026-03-25 · OPLUMO Outlet 11
Outlet purchase
2026-03-13 · Member activity · RM 143.45
Points credited
2026-03-01 · OPLUMO Outlet 11
Outlet purchase
2026-02-17 · Member activity · RM 158.55