Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 10430
VM0010430Platinummember10430@example.test · +601110010430 · Preferred outlet: OPLUMO Outlet 10
App UserFamily
Consent Status
Opted In
Points Balance
5,452
Current loyalty balance
Lifetime Spend
RM 6,815
Across 38 visits
Total Visits
38
Since 2024-09-28
Average Order Value
RM 162
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
75d
2026-07-26
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
5,452 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-26 · OPLUMO Outlet 10
Outlet purchase
2026-07-14 · Member activity · RM 121.50
App session
2026-07-02 · OPLUMO Outlet 10
Points credited
2026-06-20 · Member activity · RM 137.70
Win-back campaign delivered
2026-06-08 · OPLUMO Outlet 10
Outlet purchase
2026-05-27 · Member activity · RM 153.90
Points credited
2026-05-15 · OPLUMO Outlet 10
Outlet purchase
2026-05-03 · Member activity · RM 170.10