Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 10383
VM0010383Silvermember10383@example.test · +601110010383 · Preferred outlet: OPLUMO Outlet 14
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,331
Current loyalty balance
Lifetime Spend
RM 2,915
Across 18 visits
Total Visits
18
Since 2025-07-15
Average Order Value
RM 156
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
145d
2026-05-17
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,331 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-17 · OPLUMO Outlet 14
Outlet purchase
2026-05-05 · Member activity · RM 117.00
App session
2026-04-23 · OPLUMO Outlet 14
Points credited
2026-04-11 · Member activity · RM 132.60
Win-back campaign delivered
2026-03-30 · OPLUMO Outlet 14
Outlet purchase
2026-03-18 · Member activity · RM 148.20
Points credited
2026-03-06 · OPLUMO Outlet 14
Outlet purchase
2026-02-22 · Member activity · RM 163.80