Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01035
VM0001035Silvermember1035@example.test · +601110001035 · Preferred outlet: OPLUMO Outlet 16
WeekendApp User
Consent Status
Opted In
Points Balance
1,016
Current loyalty balance
Lifetime Spend
RM 1,271
Across 9 visits
Total Visits
9
Since 2026-01-14
Average Order Value
RM 146
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
124d
2026-06-07
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,016 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-07 · OPLUMO Outlet 16
Outlet purchase
2026-05-26 · Member activity · RM 109.50
App session
2026-05-14 · OPLUMO Outlet 16
Points credited
2026-05-02 · Member activity · RM 124.10
Win-back campaign delivered
2026-04-20 · OPLUMO Outlet 16
Outlet purchase
2026-04-08 · Member activity · RM 138.70
Points credited
2026-03-27 · OPLUMO Outlet 16
Outlet purchase
2026-03-15 · Member activity · RM 153.30