Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 10343
VM0010343Silvermember10343@example.test · +601110010343 · Preferred outlet: OPLUMO Outlet 8
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,286
Current loyalty balance
Lifetime Spend
RM 1,608
Across 18 visits
Total Visits
18
Since 2025-07-28
Average Order Value
RM 78
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
132d
2026-05-30
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,286 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-30 · OPLUMO Outlet 8
Outlet purchase
2026-05-18 · Member activity · RM 58.50
App session
2026-05-06 · OPLUMO Outlet 8
Points credited
2026-04-24 · Member activity · RM 66.30
Win-back campaign delivered
2026-04-12 · OPLUMO Outlet 8
Outlet purchase
2026-03-31 · Member activity · RM 74.10
Points credited
2026-03-19 · OPLUMO Outlet 8
Outlet purchase
2026-03-07 · Member activity · RM 81.90