Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 10322
VM0010322Goldmember10322@example.test · +601110010322 · Preferred outlet: OPLUMO Outlet 4
LunchNew Joiner
Consent Status
Opted In
Points Balance
3,914
Current loyalty balance
Lifetime Spend
RM 4,894
Across 27 visits
Total Visits
27
Since 2025-05-02
Average Order Value
RM 145
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
57d
2026-08-13
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,914 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-13 · OPLUMO Outlet 4
Outlet purchase
2026-08-01 · Member activity · RM 108.75
App session
2026-07-20 · OPLUMO Outlet 4
Points credited
2026-07-08 · Member activity · RM 123.25
Win-back campaign delivered
2026-06-26 · OPLUMO Outlet 4
Outlet purchase
2026-06-14 · Member activity · RM 137.75
Points credited
2026-06-02 · OPLUMO Outlet 4
Outlet purchase
2026-05-21 · Member activity · RM 152.25