Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 10247
VM0010247Membermember10247@example.test · +601110010247 · Preferred outlet: OPLUMO Outlet 14
Birthday SoonLunch
Consent Status
Opted In
Points Balance
430
Current loyalty balance
Lifetime Spend
RM 538
Across 7 visits
Total Visits
7
Since 2026-04-03
Average Order Value
RM 79
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
81d
2026-07-20
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
430 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-20 · OPLUMO Outlet 14
Outlet purchase
2026-07-08 · Member activity · RM 59.25
App session
2026-06-26 · OPLUMO Outlet 14
Points credited
2026-06-14 · Member activity · RM 67.15
Win-back campaign delivered
2026-06-02 · OPLUMO Outlet 14
Outlet purchase
2026-05-21 · Member activity · RM 75.05
Points credited
2026-05-09 · OPLUMO Outlet 14
Outlet purchase
2026-04-27 · Member activity · RM 82.95