Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 10235
VM0010235Membermember10235@example.test · +601110010235 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted Out
Points Balance
304
Current loyalty balance
Lifetime Spend
RM 381
Across 10 visits
Total Visits
10
Since 2026-02-11
Average Order Value
RM 40
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
78d
2026-07-23
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
304 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-23 · OPLUMO Outlet 2
Outlet purchase
2026-07-11 · Member activity · RM 30.00
App session
2026-06-29 · OPLUMO Outlet 2
Points credited
2026-06-17 · Member activity · RM 34.00
Win-back campaign delivered
2026-06-05 · OPLUMO Outlet 2
Outlet purchase
2026-05-24 · Member activity · RM 38.00
Points credited
2026-05-12 · OPLUMO Outlet 2
Outlet purchase
2026-04-30 · Member activity · RM 42.00