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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

N1

Nurul 10221

VM0010221Silver

member10221@example.test · +601110010221 · Preferred outlet: OPLUMO Outlet 5

New JoinerHigh Value
Consent Status
Opted In
Points Balance
1,173
Current loyalty balance
Lifetime Spend
RM 1,467
Across 22 visits
Total Visits
22
Since 2025-05-07
Average Order Value
RM 69
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
142d
2026-05-20
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards

Silver member

★
1,173 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NotePrefers weekend visits
Recent activity

Member timeline

Win-back campaign delivered
2026-05-20 · OPLUMO Outlet 5
Outlet purchase
2026-05-08 · Member activity · RM 51.75
App session
2026-04-26 · OPLUMO Outlet 5
Points credited
2026-04-14 · Member activity · RM 58.65
Win-back campaign delivered
2026-04-02 · OPLUMO Outlet 5
Outlet purchase
2026-03-21 · Member activity · RM 65.55
Points credited
2026-03-09 · OPLUMO Outlet 5
Outlet purchase
2026-02-25 · Member activity · RM 72.45