Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 10155
VM0010155Goldmember10155@example.test · +601110010155 · Preferred outlet: OPLUMO Outlet 7
WeekendApp User
Consent Status
Opted In
Points Balance
4,516
Current loyalty balance
Lifetime Spend
RM 5,646
Across 35 visits
Total Visits
35
Since 2024-12-12
Average Order Value
RM 146
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
54d
2026-08-16
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
4,516 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-16 · OPLUMO Outlet 7
Outlet purchase
2026-08-04 · Member activity · RM 109.50
App session
2026-07-23 · OPLUMO Outlet 7
Points credited
2026-07-11 · Member activity · RM 124.10
Win-back campaign delivered
2026-06-29 · OPLUMO Outlet 7
Outlet purchase
2026-06-17 · Member activity · RM 138.70
Points credited
2026-06-05 · OPLUMO Outlet 7
Outlet purchase
2026-05-24 · Member activity · RM 153.30