Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 10151
VM0010151Goldmember10151@example.test · +601110010151 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,526
Current loyalty balance
Lifetime Spend
RM 4,408
Across 35 visits
Total Visits
35
Since 2024-08-19
Average Order Value
RM 116
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
169d
2026-04-23
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,526 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-23 · OPLUMO Outlet 3
Outlet purchase
2026-04-11 · Member activity · RM 87.00
App session
2026-03-30 · OPLUMO Outlet 3
Points credited
2026-03-18 · Member activity · RM 98.60
Win-back campaign delivered
2026-03-06 · OPLUMO Outlet 3
Outlet purchase
2026-02-22 · Member activity · RM 110.20
Points credited
2026-02-10 · OPLUMO Outlet 3
Outlet purchase
2026-01-29 · Member activity · RM 121.80