Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 01007
VM0001007Silvermember1007@example.test · +601110001007 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,389
Current loyalty balance
Lifetime Spend
RM 1,737
Across 12 visits
Total Visits
12
Since 2025-12-11
Average Order Value
RM 134
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
104d
2026-06-27
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,389 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-27 · OPLUMO Outlet 5
Outlet purchase
2026-06-15 · Member activity · RM 100.50
App session
2026-06-03 · OPLUMO Outlet 5
Points credited
2026-05-22 · Member activity · RM 113.90
Win-back campaign delivered
2026-05-10 · OPLUMO Outlet 5
Outlet purchase
2026-04-28 · Member activity · RM 127.30
Points credited
2026-04-16 · OPLUMO Outlet 5
Outlet purchase
2026-04-04 · Member activity · RM 140.70