Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 10067
VM0010067Goldmember10067@example.test · +601110010067 · Preferred outlet: OPLUMO Outlet 4
WeekendApp User
Consent Status
Opted In
Points Balance
4,685
Current loyalty balance
Lifetime Spend
RM 5,857
Across 42 visits
Total Visits
42
Since 2024-08-12
Average Order Value
RM 139
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
50d
2026-08-20
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
4,685 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-20 · OPLUMO Outlet 4
Outlet purchase
2026-08-08 · Member activity · RM 104.25
App session
2026-07-27 · OPLUMO Outlet 4
Points credited
2026-07-15 · Member activity · RM 118.15
Win-back campaign delivered
2026-07-03 · OPLUMO Outlet 4
Outlet purchase
2026-06-21 · Member activity · RM 132.05
Points credited
2026-06-09 · OPLUMO Outlet 4
Outlet purchase
2026-05-28 · Member activity · RM 145.95