Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 10011
VM0010011Silvermember10011@example.test · +601110010011 · Preferred outlet: OPLUMO Outlet 16
WeekendApp User
Consent Status
Opted In
Points Balance
1,072
Current loyalty balance
Lifetime Spend
RM 1,340
Across 19 visits
Total Visits
19
Since 2025-09-12
Average Order Value
RM 66
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
68d
2026-08-02
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,072 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-02 · OPLUMO Outlet 16
Outlet purchase
2026-07-21 · Member activity · RM 49.50
App session
2026-07-09 · OPLUMO Outlet 16
Points credited
2026-06-27 · Member activity · RM 56.10
Win-back campaign delivered
2026-06-15 · OPLUMO Outlet 16
Outlet purchase
2026-06-03 · Member activity · RM 62.70
Points credited
2026-05-22 · OPLUMO Outlet 16
Outlet purchase
2026-05-10 · Member activity · RM 69.30